Role Description

Outline:
To work in partnership with the Support & Operations Team Leader to:

• Externally: create promotional positive media coverage in print, online and broadcast which helps create a modern perception of Scouting and understanding that we provide Skills for Life.

• Internally: manage and create a number of channels to keep adult and youth members informed and engaged about opportunities, ideas and the District’s work.

Responsible to: Support & Operations Team Leader

Responsible for: Perception Sub-Team

Main Contacts: County Team, Members of the Movement, District Perception Sub-Team Members, HQ Media and PR Team, The Media (Press, Broadcast, Web) and Members of the Public Close contact with Operations Workstream to ensure that all events and activities have a communication and media plane to support them.

Appointment Requirements:

Must complete the relevant training (a wood badge) within three years of taking up the role.

Main tasks

• Be aware of, value and support the “Scout brand”

• To seek out and identify local “on brand” good news stories happening in Scouting

• Oversee District website and social media channels to ensure they have an on-brand, consistent set of quality stories and information.

• Work with the District Leadership Team to develop District Updates as a regular source of information and ideas.

• Help turn our events into brand opportunities to communicate our District Strategy.

• Craft and develop a media package to support stories (Images, Quotes, video, release, Data, etc)

• Pitch to Print, Online Radio and TV outlets

• Aim for 1 item a day on social media, 1 item a week on the website and 1 item a month in external media that promotes Scouting and Volunteering

• Deliver media events

• To monitor local media coverage and to feedback success stories to local Scouting and HQ PR team

• Devise and maintain a rolling 12 month media plan that includes targets and outcomes

• To develop and maintain a list of local media contacts

• To liaise with HQ Media and PR team on a regular basis, giving updates on coverage and asking for any assistance required

• To encourage Scout Groups to appoint a person to promote Scouting and to work with them to promote Scouting

• Identify and develop young spokespeople to help craft, communicate and deliver stories

• Share good practice

Personal specification

Any person appointed to this role should be a team player, who gets satisfaction from seeing a job well done, they will have an eye for detail and should have a “roll your sleeves up” attitude to get involved with ensuring delivery if things get tight. There will have a sense of humour and be an ambassador for Scouting who can represent the District Lead Volunteer if needed in media coverage and interviews.

Skills and Experience

• Ability to communicate with stakeholders of all levels

• Digital skills including written and media

• Able to work quickly and flexibly often to tight or moving deadlines

• Able to create engaging and informative communications

• Able to pull together collateral to produce quality on-brand experiences

• Experience in a communication or media role

• Experience in managing website content.

• A good understanding of Scouting

• Existing contacts within media

For more information regarding this role, please email Jack.Stride@brentscouts.org.uk